Twitter's attempt to draw more attention of user to visual content

Twitter previously restricted the videos to 30 sec ,but its said that it's increasing the video tweets to 140 seconds.Its known that Twitter is known for 140 characters for tweets and not allowing the user to  post the videos of 140 seconds.It also allows the publisher to make money out of it on vine,its video streaming service.This 140 sec video is also applied to vine which is restricted to 6 seconds earlier.It also launched a mobile app "Twitter Engage" by which the user with a large number of followers to track their post and their followers tweeting .It was said in  its blog post on Tuesday that the video tweets on Twitter is increased by 50% since 2016.